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Color Wow Color Security Shampoo With this new technology, Color Wow makes all other sulfate-free formulas obsolete. Traditional shampoos damage the hair color in two ways by opening the scales and by layering filmy mattifying deposit on the hair This shampoo is gentle and sulphate free to keep the cuticles closed without sacrificing a rich lather Free from decolorizing silicone conditioning or pearlizing ingredients that leave a dull and dark film with every shampoo use so that the color and highlights remain vibrant and bright Use Apply to damp hair, massage and rinse thoroughly Then use the Color Wow conditioner
