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The Blonde Perfecting Purple Shampoo has been specially developed for blonde lightened and gray hair. This silver shampoo contains purple pigments that make the yellow and orange glow disappear from the hair. Visible results after one use. Use Massage. the shampoo in wet hair and over the scalp. Allow it to work for 3 to 5 minutes. Finally, rinse it thoroughly. For optimal results, you can then use your favorite conditioner.