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Wella Koleston Perfect hair dye is Wella’s purest color. The hair dye contains ME+ technology. This ME+ technology reduces the risk of allergies from hair dye, Wella even guarantees that the risk is 60x less. This applies to a new allergy, and not to current allergies. The hair dye provides pure, balanced color results with deep color coverage and beautiful shine. With regular use of the coloring, damage to the hair is reduced and limited. The coloring guarantees 100% gray coverage and is easy to mix 1:1.